Luxury · BeautyTech · Travel Retail

AI in service
of an exceptional
experience

For more than 10 years, Niji has designed and industrialized AI experiences for luxury Maisons: virtual try-on, augmented clienteling, multi-Maison Data Factory. A culture of creative excellence, absolute confidentiality and seamless rollout, across 80 countries and 20 Maisons.

100+
Luxury programs
Over the last 5 years for French and international Maisons
185+
Dedicated experts
Consultants, designers and developers specialized in luxury & BeautyTech
80+ countries
Reached
Benefiting from the Service Design Factory's digital experiences
98%
Client satisfaction
Across all luxury programs delivered since 2020
The Niji difference

Before we talk AI,
we talk Maison

Niji knows what luxury demands: a culture of confidentiality, alignment with creative directors, multi-Maison and multi-country rollouts. 10 years of experience alongside iconic Maisons in fashion, jewelry, fragrance and beauty, in the strictest confidentiality. Our conviction: AI amplifies craftsmanship, it never replaces it.

56 awards, including the Grand Prix Stratégies and a place in the global Top 4 of The Webby Awards, recognize our expertise. Credibility built project after project, in service of each Maison's identity, craftsmanship and standards.

Scope covered
  • Fashion & Leather goods
  • Jewelry & Watches
  • Fragrance & Cosmetics
  • BeautyTech
  • Luxury travel retail
  • Premium spirits

What makes the difference with Niji is a culture of excellence that runs from strategy to production, with no compromise on the Maisons' identity. We do not deliver a set of specifications: we co-build the AI architecture, the experience design and the data models, and we deploy them in production, across 20 Maisons, in 80 countries, with absolute confidentiality. We know what it means to create a "Luxury for each" experience at global scale.

That is why we identify the AI use cases that truly create value in your context (virtual try-on, augmented clienteling, multi-Maison Data Factory, responsible AI), and know how to industrialize them quickly, at international scale, without betraying the Maison's identity.

Our expert view

Where AI makes the difference
in luxury

01
Hyper-personalization & virtual try-on

Skin diagnostics, augmented reality try-on, made-to-measure products, individualized recommendations. AI creates a "Luxury for each" experience at global scale, without betraying the Maisons' identity.

02
Augmented clienteling & VIC relationships

High-value CRM, data-driven Very Important Customer experience, premium marketing automation, Client Match Making. The Maisons' relationship excellence, augmented by artificial intelligence.

03
In-store experience & augmented commerce

Augmented sales advisors, real-time stock lookup, in-store product personalization, automatic translation for travel retail. AI amplifies the human relationship, it does not replace it.

04
Responsible AI & compliance

EU AI Act compliance anticipated from the design stage: AI system classification, risk documentation and model governance. Eco-design and digital sobriety aligned with the Maisons' CSR commitments (LVMH Life 360, Kering Standards). Sovereign clouds and ISO 27001 certification for high-value customer data.

Our setup

From strategy to production,
seamlessly

Our five areas of expertise work independently or together, always aligned with the Maison's identity and standards, to ensure tailored support with no compromise on quality or confidentiality.

In international luxury programs, the Data & Trust foundation is the essential prerequisite for high-value personalization, absolute compliance and AI that can run on premium customer data, for every Maison, in every country.
What we have already delivered

Concrete engagements,
measured results

From BeautyTech to haute couture, including multi-Maison groups: four flagship engagements driving the AI transformation of luxury.

BeautyTech
Global beauty leader

"Beauty for each": co-building an AI-powered beauty services factory, combining skin diagnostics, virtual try-on and personalized product recommendations. 12 AI services rolled out in 3 months across 20 Maisons in 80 countries.

×3 : Purchase intent - +10% average order value, +20% traffic
AI Growth · AI Factory
Global luxury leader

Data & AI Factory: 39 AI use cases dedicated to customer engagement, from CRM optimization and marketing automation to Client Match Making and identifying similar VIC profiles. Rolled out across 30 of the Group's Maisons.

€41M : Measured business uplift
AI Growth · Data & Trust
Fashion & Leather goods
French haute couture Maison

Redefining the data-augmented VIC experience: haute couture clienteling, special order management, product personalization and a real-time steering cockpit for an ever more exclusive client relationship.

10+ : Programs steered simultaneously
AI Strategy · Data & Trust
Fashion & Leather goods
Global luxury group

AI Native Delivery Squad: a fully AI-driven development framework to accelerate the delivery of industrialized, secure business applications.

1 : Application delivered every 4 weeks
Data & Trust · AI Factory
"

Niji helps our group's teams learn and embrace a product culture. Niji and our teams work as one single team.

BeautyTech Program Director, global beauty group

First step

Let's frame the AI transformation of your Maison

Looking to design an AI experience worthy of your Maison, personalized, confidential and ready to roll out globally? Share your ambition with us and we will get back to you within 24 hours.

Reply within 24h