Retail · E-commerce · Omnichannel

AI for
hyper-personalization
at scale

From e-commerce strategy to global industrialization, we support retailers and brands across their entire omnichannel chain.
More than 32 programs rolled out, 80 countries covered, 20 brands supported: built-in e-commerce expertise to accelerate transformations and create lasting value.

32+
Retail programs
Over the last 5 years for retailers and major brands
147+
Dedicated experts
Retail & e-commerce consultants, designers and developers
98%+
Client satisfaction
Across all retail projects delivered
7 months
To an MVP
Web and mobile e-commerce, before international rollout
The Niji difference

Understanding retail
to make AI meaningful

Niji masters the e-commerce and omnichannel chain end to end, from digital strategy to international rollout. Our in-house e-commerce unit lets us move even faster on industrialization programs. As a Salesforce Premium partner with more than 560 certifications, we work on some of the most demanding e-commerce platforms in the world, in Europe and beyond.

56 awards recognize our retail work, including the Grand Prix Stratégies and The Webby Awards (Top 4 Agency worldwide). Credibility built project after project, with the largest international retailers and brands, from e-commerce pure players to omnichannel retailers, major BeautyTech brands and B2B distribution leaders.

Scope covered
  • Grocery retail
  • B2B distribution
  • Major brands & BeautyTech
  • E-commerce pure players
  • Marketplaces
  • Omnichannel retailers

What makes the difference with us is e-commerce expertise that covers the entire value chain, from strategy to production, seamlessly.

We do not just deliver a set of specifications: we co-build the technical architectures, the digital experiences and the AI models, then deploy them in production. An approach proven across 20 brands in 80 countries, with a dedicated subsidiary to support international rollouts and keep pace with transformations. We know what it means to deliver an e-commerce MVP in 7 months.

This operational mastery is what allows us to identify the AI use cases that truly create value in each context: hyper-personalization, intelligent CRM, augmented sales reps, search and merchandising.

We turn these opportunities into industrialized solutions, rolled out quickly at international scale, with measurable results from the very first months.

Our expert view

AI in retail:
from potential to value

01
Hyper-personalization at scale

Virtual try-on, product diagnostics, individualized recommendations, next best offer. AI creates a unique experience for every customer, across millions of users and dozens of markets.

02
Intelligent CRM and marketing automation

Cart abandonment, lookalike audiences, predictive scoring, AI-orchestrated campaigns. Multiply CRM performance and maximize revenue across the customer lifecycle.

03
Augmented sales and AI customer service

AI-generated product recommendations for B2B sales reps, chatbots and virtual advisors for e-commerce customer service, upsell and cross-sell driven by generative AI.

04
Search, merchandising and AI supply chain

Intelligent search (Algolia, Bloomreach), augmented merchandising, demand forecasting, intelligent OMS. Smoother omnichannel journeys and real-time inventory optimization.

Our technologies

A mastered ecosystem,
tailored to each client

With no technology dogma, Niji designs for each retailer the e-commerce and AI architecture best suited to its challenges.

E-commerce platforms
  • Salesforce Commerce Cloud
  • Shopify Plus
  • Magento/Adobe Commerce
  • VTEX
  • commercetools
  • Medusa
Marketplaces
  • Mirakl
  • Origami
  • Octopia
CRM & Personalization
  • Salesforce Einstein
  • Adobe Experience Cloud
  • Dynamic Yield
  • Bloomreach
  • Braze
AI Search & Merchandising
  • Algolia
  • Bloomreach Discovery
  • Constructor
Data & AI
  • Snowflake
  • Databricks
  • Google Cloud
  • AWS
  • Azure
  • OVHcloud
  • Scaleway
  • NumSpot
Payments & Fraud
  • Stripe
  • Adyen
  • Forter
  • Riskified
Our setup

From strategy to production,
seamlessly

Our five areas of expertise can work independently or together to support every e-commerce and AI project, from strategic framing to industrialization at international scale, in 80 countries.

In international e-commerce projects, the Data & Trust foundation is the essential prerequisite for reliable personalization, guaranteed GDPR compliance and AI that can run on customer data at scale.
What we have already delivered

Concrete engagements,
measured results

From BeautyTech to B2B distribution, including multi-brand groups and omnichannel retailers - four flagship engagements driving the AI transformation of retail.

BeautyTech
Global cosmetics leader

Co-building the AI e-commerce services factory: product diagnostics, virtual try-on, personalized recommendations. Rolled out across 20 brands and 80 countries.

×3 : Purchase intent - +10% average order value, +20% traffic
AI Growth · AI Factory
Premium brand group
International multi-brand group

E-commerce CRM Data & AI Factory: steering and rollout of 39 strategic use cases, from email campaign optimization and marketing automation to AI projects dedicated to customer engagement.

€41M : Business uplift measured across 17 brands
AI Growth · Data & Trust
B2B distribution
European leader in food service distribution

Generative AI for augmented sales reps: personalized product recommendations based on analysis of restaurant owners' menus and needs.

−67% : Order preparation time (30 → 10 min)
AI Agentic · AI Growth
Mass retail
Omnichannel retailer

Unified Mirakl marketplace and omnichannel CRM Factory: management of 2 million products, personalized customer journeys and continuous 24/5 support.

€30M : Marketplace revenue generated
AI Factory · AI Growth
First step

Let's frame your AI e-commerce transformation

Looking to hyper-personalize the customer experience, multiply your CRM performance or industrialize an AI Digital Factory at international scale? Share your ambition with us and we will get back to you within 24 hours.

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